Ouft – Smart Fashion Marketplace for Sellers
A fashion-focused e-commerce platform aggregating verified stores into a unified shopping experience, powered by smart filters and personalized notifications to drive engagement and sales.
Key Results
The Challenge
The fashion e-commerce market is highly fragmented, requiring users to navigate multiple platforms, while small and mid-sized stores struggle to gain visibility without significant marketing costs.
Our Solution
Project Overview
Ouft is a fashion-focused e-commerce platform designed to connect users with verified stores through a unified and seamless shopping experience.
The app enables users to explore a wide range of products using advanced filters such as size, color, category, and brand, reducing search friction and improving product discovery. It also delivers personalized notifications for offers and discounts based on user behavior and preferences.
For merchants, the platform provides a low-cost digital distribution channel with tools for product management, order tracking, and performance analytics, enabling better decision-making and increased sales.
The application is built using Flutter for cross-platform consistency, with a backend powered by Node.js and Firebase to ensure scalability and high performance. It integrates with local payment gateways such as Paymob and Fawry, along with map services to support delivery operations.
Ouft focuses on creating a balanced ecosystem that enhances product discovery for users and operational efficiency for merchants, ultimately driving higher conversion rates.
Unified API Gateway
A single entry point for 40+ government services, reducing integration complexity and ensuring consistent security across all touchpoints.
Biometric Authentication
State-of-the-art UAEPASS integration for seamless, password-free login across every government service in the platform.